In the News
G&A Partners' Campaign Receives "Addy" Awards from Houston Adversting Federation
Innovative "Position is Everything" Campaign Named Best in Two Catagories
HOUSTON – March 4, 2005 – G&A Partners, a Houston-based human resource and administrative services company, announced today that its "Position is Everything" campaign recently received two gold "Addy" awards from the Houston Advertising Federation. The campaign, created by local communication firm Easterly & Co., was awarded gold Addies in the categories of "Direct Marketing" and "Elements of Advertising" at the Federation's annual awards ceremony in February.
The campaign, which features experienced yogis demonstrating various yoga poses and positions, was a collaboration between G&A Partners, Easterly & Co, writer Gardner Landry and photographer Gary Faye.
"G&A's tagline, 'Time to Grow,' was the starting point for the campaign," said Anthony R. Grijalva Jr., Vice President of Marketing for G&A Partners. "Before a business can grow, it must be in the right position, with all its ducks in a row. As experts in human resources, benefits, payroll, accounting and risk management, G&A can relieve business owners of these responsibilities so they can focus their time on growing their business."
Grijalva explained that the visually-striking yoga poses were conceived as a metaphor for the headline "Position is Everything." Copy was written in almost a pseudo-Zen-like style to compliment the quiet, elegance of the design.
"G&A Partners is a different kind of company and we strive to reflect that in all of their marketing materials," said Gary Easterly, principal of Easterly & Co. "This was a daring campaign and one that we could not see G&A's competition imitating."
