HR Magazine: Preparing for a ‘Relationship Market’ in 2026

January 22, 2026 | 1 min read

Is your business prepared for the shifting workforce landscape of 2026? In "HR Predictions for 2026: Retention, Recruitment, and Leading Gen Z," G&A Partners’ Eleesha Martin discusses how relationships will define success in a changing job market.

In recent years, the labor market has swung between an employee’s and employer’s market. Martin expects a major shift in 2026: the emergence of a “relationship market.”

“The quality of the relationship — trust, transparency, authenticity — will be the primary driver of successful hiring outcomes,” says Martin. “Candidates want to feel seen, not processed.”

Check out the full article in HR Magazine.