The successful Million Dollar Employee (MDE) campaign was introduced last summer as a creative way to demonstrate the value of the Professional Employer Organization (PEO) model. The MDE is an expert in all things HR and, as he explains on his microsite, “I never take sick days, never take vacations and never have a bad day. My expertise, certifications and technologies are valued at a million dollars, but you can hire me for the price of one employee.”
While the first Million Dollar Employee video explained what the MDE could do for James, a business owner, the second video shows how the MDE helps Mary, who oversees HR.
“We are excited to introduce the Million Dollar Employee to people that handle HR for their companies,” said Tony Grijalva, CEO, G&A Partners. “The idea for the new video was really about letting HR professionals know that we are on their side. We want to help them bring more value to the companies they work for and look like the superstars that they are.” Grijalva said.
“When we enter into a relationship with a client, the person in charge of HR is usually the one who ends up becoming our biggest ally. G&A Partners takes care of tedious day-to-day human resources administration, giving HR managers time to focus on long-term strategic HR goals, like recruiting the best talent and getting the most out of their workforce. This new video shows that in a very succinct way.”
G&A Partners (www.gnapartners.com) is a Houston-based HR outsourcing firm and professional employer organization (PEO) serving growing businesses throughout the US. Founded in 1995, G&A Partners specializes in human resource consulting, employee benefits, payroll administration and risk management. G&A Partners has offices throughout Texas, Utah and Arizona.