Strategic Open Enrollment: Part 1 — Design the Right Benefits Package with Employee Insights

For small to mid-sized businesses, strategically identifying and offering the benefits and plans that matter most to employees, while staying compliant and within budget, can be challenging. These complexities are compounded when you account for the four generations that make up today’s workforce.

In the first session of our three-part open enrollment webinar series, “Design the Right Benefits Package with Employee Insights,” G&A Partners’ Regional Manager of G&A Beneficial Shelley Hopper provides expert insights and best practices to help you develop enhanced benefits offerings that attract, support, and retain top talent.

In the webinar, Hopper discusses: 

• Strategies for attracting and retaining today's multigenerational workforce by understanding evolving benefits trends.
• How to design an impactful benefits package to maximize participation, including core and voluntary benefits that employees value.
• Best practices for effectively building your benefits budget.
• Practical strategies and channels for collecting meaningful and actionable employee feedback to enhance future open enrollment periods.

“More than ever, employees are looking for benefits that go beyond traditional medical coverage to support their mental health, financial wellness, family care needs, and overall quality of life,” says Hopper. “This growing focus on holistic well-being reflects the understanding that a healthy, supported employee is more engaged, productive, and loyal.”

Hopper emphasizes that employees expect tailored benefits to support their unique life stages. When employers offer more personalized options such as student loan repayment, expanded parental leave, flexible spending accounts, and other voluntary benefits, they can better meet employee needs. This communicates to employees that they are understood and valued.

G&A Partners is here to help. Access the full webinar recording below and download the presentation here. 

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