Partnering w/ G&A as an Insurance Broker

Through the years, G&A has cultivated a referral network of hundreds of independent insurance brokers, just like you, to deliver comprehensive human resources solutions (payroll, HR support, benefits, workplace safety, HR technology) to your clients. Together, these collaborative partnerships do more than expand our client base. They help increase your clients’ profitability and help you acquire additional revenue streams.

Why partner with G&A?

In the early 1990s, G&A opened its doors as an accounting and CPA firm working with small businesses. At the time, many of our clients struggled to manage the administrative responsibilities that came with growth, and we quickly realized that offering payroll, employee benefits and other human resources services would enable them to focus on growing their core business. As our business model evolved to meet those needs, so did our commitment to forming trusted partnerships.

G&A’s Partner Referral Network

Over the years, as our client relationships flourished, we realized that many had enduring relationships with life and health (L&H) and property and casualty (P&C) insurance agents and brokers. This opened up another partnership opportunity—one that honored these long-held relationships and offered trusted advisors an additional revenue stream. This would ultimately become our partner referral network.

How does it work? Advisors differentiate themselves by referring existing or potential clients to G&A for the additional benefits of a PEO. While still maintaining their business with each client, the advisor earns a commission for referrals, and G&A provides the clients with human resources services. It’s a win-win for all involved.

Benefits of partnering with G&A

By partnering with G&A, insurance agents are able to:

  • Help How To Shed Administrative HR Burdens so that they can focus more time on growing their business and reaching their goals.
  • Better protect their books of business and prevent other brokers and PEOs from stealing their business.
  • Access a new revenue stream, both on new business and the business they currently have, by earning PEO commissions on referred business.

Help your clients improve their profitability while you gain access to an additional revenue stream.

When you refer business to G&A, you bolster your bottom line in more ways than one. We pay you a commission when your clients sign on with G&A, allowing you to generate additional revenue. You bring added value to your clients, helping to secure an even more trusted relationship.

Enhance current client relationships and establish yourself as a true trusted advisor.

Your clients rely on your expertise to protect their business and their employees, but their trust in you goes beyond the security you provide. Showing your clients that you’re truly invested in helping them succeed in the long term will help build loyalty.

At G&A, we ensure every interaction with our clients and their employees exceeds expectations, and this helps you to further secure your relationship. That commitment isn’t just something we talk about, either. It’s something we actively measure using the Net Promoter Score (NPS).

Explaining the benefits of G&A to your clients.

Find out how G&A can help your clients gain access to high quality benefits at a price they can afford.

Better together.

As an insurance broker, you bring peace of mind and security to your clients. As a human resources solutions provider, we bring buying power and HR expertise. Together, we can offer your clients the full package.