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Hiring Millennials As A Strategy For Small Business Growth

How millennials are reshaping the small business workforce

Tailoring workforce management strategies (recruitment, engagement and retention) to target millennials is now essential for small business growth.

Millennials may be the most stereotyped generation of all time, and these young people are blamed for all manner of sins.

But now that they’re officially the largest generation in the U.S. workforce (a Pew Research Center analysis of U.S. Census Bureau data found 35% of American labor force participants were born between 1981 and 1996), small businesses can no longer afford to resist changing their workforce management practices to target millennials if they want to attract top talent.


Hiring millennials at small businesses

Millennials are some of the most ambitious employees in the workforce. They can contribute to business growth with their natural talent for social media, technology, and creativity. As a small business owner, some of your business best practices should include knowing how to properly recruit, retain, and engage millennial employees.

Millennials are interested in working for companies that not only allow them to grow personally and give them a sense of freedom, but they also want to work for honest, compassionate organizations. In fact, studies show that if a company has a poor employer brand, it can cost them job applicants. According to Glassdoor, approximately 11% of job seekers said they would turn down a job offer if the company or employer had a bad reputation. Businesses need to show that they take care of their customers as well as their employees.

When looking to hire millennials, it’s important to excite them with the job opportunity. Millennials can drive business growth with their energy and passion, given the right opportunity. By working with an experienced HR firm or a professional employer organization, you’ll be able to have access to top talent acquisition programs. This will allow you to properly tailor your applicant search in a way that will interest the most talented millennials.

Unsurprisingly, young people are also especially interested in working in major metro areas. The cities with the highest percentage of young workers include New York, Chicago, Boston, and Washington, D.C.

Looking for more insights on how to recruit, retain and engage millennials?

Check out our on-demand webinar, “The Multigenerational Workforce.”

This webinar was recorded on November 3, 2016, and presented by Starr Harry, PHR, SHRM-CP, one of G&A Partners’ experienced Client Advocates. Please be aware that, per HRCI guidelines, only webinars recorded during the current calendar year are eligible for recertification credit for on-demand viewers.

Final thoughts

Research shows that there is a clear connection between a diligent selection process and employee satisfaction. When recruiting millennials, it’s important to remember that your company’s recruiting process is the first point of contact with a prospective candidate. Like with most situations in life, first impressions matter. With that in mind, it can be concluded that highly qualified and talented applicants will be more attracted to companies that incorporate innovative ideas and technology in their hiring process.

If you need help updating your recruitment efforts, an experienced HR firm or recruitment process outsourcing (RPO) provider can help you work on improving your hiring process. Not only will this lead to more qualified applicants who can considerably contribute to business growth, but it will help your business attract more millennial applicants.

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